Description
Marketing is a $1 trillion global industry. Yet, it contributes up to 12% of total global greenhouse gas (GHG) emissions—a startling figure that’s largely overlooked.
From data-heavy programmatic advertising, video streaming, and influencer content, to high-emission activities like OOH (out-of-home), TV ads, events, and travel, the marketing industry’s environmental cost is rising. Yet, marketers lack the tools to measu
Marketing is a $1 trillion global industry. Yet, it contributes up to 12% of total global greenhouse gas (GHG) emissions—a startling figure that’s largely overlooked.
From data-heavy programmatic advertising, video streaming, and influencer content, to high-emission activities like OOH (out-of-home), TV ads, events, and travel, the marketing industry’s environmental cost is rising. Yet, marketers lack the tools to measure, manage, or mitigate their emissions without compromising on reach or ROI. This gap threatens both environmental sustainability and long-term brand accountability.
Organization
None
Impact
In particular, digital marketing alone accounts for 1.8% of global emissions in 2025, and this is projected to rise to 2.9% by 2030 if left unaddressed.
Population Affected
>100,000
Problem Poster's Location
Pune, India
Impacted locations
Sectors
Sustainable Development Goals
This problem has the following solutions.
Decarbonise Marketing
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| Total Visits | 147 |
| Unique Visitors | 127 |
| Unique Organisations | 0 |
| Last Visit | March 11, 2026 |
By Location
| Ambala, Haryana, India | 1 |
| Amsterdam, Noord-Holland, Netherlands | 3 |
| Ashburn, Virginia, United States of America | 19 |
| Auckland, Auckland, New Zealand | 1 |
| Banqiao, New Taipei, Taiwan (Province of China) | 1 |
| Bengaluru, Karnataka, India | 1 |
| Berlin, Berlin, Germany | 5 |
| Boydton, Virginia, United States of America | 51 |
| Cookeville, Tennessee, United States of America | 1 |
| Cupertino, California, United States of America | 2 |
| Dallas, Texas, United States of America | 8 |
| Delhi, Delhi, India | 1 |
| Geneva, Geneve, Switzerland | 5 |
| Hefei, Anhui, China | 1 |
| Helsinki, Uusimaa, Finland | 4 |
| Kanpur, Uttar Pradesh, India | 1 |
| Korampallam, Tamil Nadu, India | 1 |
| Kunming, Yunnan, China | 1 |
| Mountain View, California, United States of America | 19 |
| Mumbai, Maharashtra, India | 2 |
| Port Louis, Port Louis, Mauritius | 1 |
| Quincy, Washington, United States of America | 12 |
| Schorndorf, Baden-Wurttemberg, Germany | 1 |
| Seattle, Washington, United States of America | 2 |
| Taipei, Taipei, Taiwan (Province of China) | 2 |
| Taizhou, Jiangsu, China | 1 |